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Tuesday, July 6, 2021

Webinar: Marketing in the Age of AI

Please join us on July 6, 2021 for this special webinar with CEIBS Professor Wang Qi on Marketing in the Age of AI.

About the Webinar

Many companies have devoted considerable investment in developing artificial intelligence (AI) applications in the marketing field, from AI-enabled chatbots and personalized recommendation systems to AI-powered dynamic pricing and other automations for marketing optimizations. 

As AI is increasingly deployed in marketing functions, it also creates fears and challenges to humans in general but also more specifically to professionals involved in marketing-related fields. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How should marketers collaborate with AI? How do consumers respond to AI applications when they interact with AI machines?

In this webinar, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI in the field of marketing. Prof. Wang will also examine recent research findings regarding:

  1. The benefits/challenges of AI applications in marketing; and,
  2. The relationship between humans and AI and the future of AI in marketing.

Our Speaker

Dr. Wang Qi is a Professor of Marketing at China Europe International Business School (CEIBS). Prior to joining CEIBS, she served as an Associate Professor of Marketing at State University of New York at Binghamton where she taught since 2005. Dr. Wang was also appointed as a Visiting Associate Professor at the City University of Hong Kong Department of Marketing in 2016.

Prof. Wang received a Ph.D. degree in Marketing from University of Florida, a M.S in Econometrics from Sun Yat-Sen (Zhongshan) University, and B.S in Applied Mathematics from Zhengzhou University.

For more than 12 years, Prof. Wang has taught on International Marketing and New Product Management at both undergraduate and graduate levels as well as on Empirical Marketing Models and Methods at the doctoral level. She is a past recipient of the Corning Award for Excellence in Research, and was a finalist for both the Journal of Marketing Research’s (JMR) 2016 William F. O'Dell Award and 2010 Marketing Science Institute (MSI) H. Paul Root Award. In addition, she was on Dean's Honor Roll for Excellence in Teaching in Spring 2009, Spring 2013, Fall 2013, Spring 2014, Spring 2015 and Fall 2016.

Event Details

Date: July 6, 2021
Time: 19:00-20:30 (Beijing time) / 12:00-13:30 (GMT) / 13:00-14:30 (CEST)
Venue: Online
Language: English

Agenda

19:00-19:05   Introduction
19:05-20:10   Lecture: Marketing in the Age of AI with Wang Qi, Professor of Marketing, CEIBS
20:10-20:30   Questions from viewers

Contact: Please contact Gemma Fu at fgemma@ningbo001.com with any enquiries.